Revived
Revived
Revived
A research on the image of second hand clothing
A research on the image of second hand clothing
During this project it was investigated how people's perception of second hand clothing could be influenced. Encouraging people to buy second hand clothing is important since it maximizes the lifespan of clothing which has a positive effect on the environment.
Challenge
Find a way to positively influence the perception that people have on second hand clothing.
Final concept
Redesigning and branding. Small changes were made to the clothes and the 'Revived' brand was added to it. The clothing was packed in a luxurious box and then offered for sale.
Service
R&D project
Deliverables
- Research paper for publication
- Report and presentation on findings
